Current Resume

LUKE HUGHES
Wyomissing, PA • (484-706-1026) • hughesl@susqu.edu 

PROFILE

Strategic Advertising student specializing in digital advertising on Adobe and Canva. Experienced in GA4 analytics, campaign development, and brand storytelling across academic and entrepreneurial projects. Brings a balance of analytical thinking and creative execution to brand and agency environments. 

SKILLS

Marketing & Strategy: Brand Positioning, Consumer Behavior, Luxury Brand Strategy, Buyer Personas, Influencer Marketing 
Digital & Analytics: Google Analytics 4, Google Ads, SEO/SEM, CTR & ROAS Analysis, Stukent Simulations 
Creative & Design: Adobe Photoshop, Illustrator, Campaign Concepting, Visual Identity, Product Photography 

EDUCATION

Susquehanna University — Sigmund Weis School of Business
B.A. Advertising and Public Relations with a minor in Marketing — Expected May 2026 

Berks Catholic High School — Reading, PA
College Preparatory Diploma — May 2022 

Experience

(2 years) Longview Construction — Advertising & Marketing Specialist )
• Managed advertising and marketing efforts by creating promotional materials, developing social media content, and supporting brand visibility to attract new clients. 

Digital Marketing Simulation (Stukent)
• Managed paid search and display campaigns across multiple buyer personas, optimizing budget, keywords, and ad copy to improve CTR, conversions, and ROAS. 

Social Media Marketing Simulation (Stukent)
• Developed and executed a social media content and targeting strategy, using performance metrics to refine messaging and increase engagement and conversion rates. 

Global Opportunities: Argentina (2-week program in Buenos Aires)

Participated in a two-week immersive experience in Buenos Aires, engaging with local culture, business practices, and sports communities while collaborating on a research presentation analyzing Argentina’s national identity through sport.

Luke Hughes Photography
Outdoor and product photography specializing in fishing and lifestyle content.